MoMa Museums

It’s Art if we say it is.

Art is in the eye of the beholder.

The theme of this campaign is that “It’s art if we say it is,” so we created an Instagram filter using a frame similarly in the print campaign.

The filter allows users to capture the art that they see in the world around them, frame it, and then post it to kick off the discussion revolving around us often times wondering if “This is art?”.

AD/Strategy: Parker Jones

CW: Aliya Yacateen